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Alchemy Technology Resource (ATR) Privacy Policy

Alchemy Seven, Inc.  (“Alchemy”), operator of ATR, is committed to safeguarding your privacy online.

This page discloses the privacy practices of the website.


Our Privacy Pledge

Alchemy Seven is committed to protecting and safeguarding consumer privacy on the Internet. This privacy policy (“Privacy Policy”) describes how we handle the personal information provided to us on our websites and mobile applications, and collected through participation in and use of our sites or environments, such as,, or any other environments that we may provide in the future (all collectively, the “Site”). The Site may include access to downloadable software or applications for use on personal computers, tablets, mobile devices, or phones. When you submit data to the Site, you are submitting data to us in the United States and that data is collected and maintained in, and subject to the laws of, the United States.


When you participate in an ATR market study, we want you to be aware of our privacy policies:

We may contact you to validate responses to surveys. Except as described in this privacy policy, we will not make any personal identifying information available to anyone without their knowledge (as described in this policy). This includes your name, postal service address, phone number, and email address, if you agree to an introductory conversation with one specific IT vendor. 

We will never sell your contact details to anyone else who might want to use them to directly sell you anything. Your individual responses to surveys will also be kept confidential and will never be linked to your personal identifying information. 


The Information We Collect and How We Use It

When you complete a survey or register for an IT event presented by ATR, we collect the following personal identifying information: your name, email, title, company name, business website, state, and phone number.

We use your name and email address to let you know about opportunities to take surveys, register for a webinar, seminar, or workshop, provide you with new updates about ATR that may interest you, and to inform you about special programs and benefits we are offering (such as special rewards and incentives). Generally, you may be notified about an opportunity to take a survey several times per quarter.  


We use phone numbers to call survey takers to validate survey responses as a condition for processing and sending incentives.


ATR frequently asks survey responders for business technology information (i.e. opinions, future plans, brand preferences, etc.). ATR uses this information to select surveys that are appropriate to survey responders. ATR combines the individual member responses and reports on the aggregated (or group) results. Individual-level responses are never used.  


As with any survey, invited survey responders can decline to take the survey or stop at any time during the survey process. Like all other information we collect, any personal identifying information collected for a specific survey will be used for research purposes only.


We reserve the right to disclose information if required to do so by law or by a regulatory authority. We may also disclose your information as part of an investigation or enforcement action relating to improper or illegal conduct in connection with our Site, including, without limitation, any situations that may potentially involve threats to the safety or privacy of any person, misuse of the Site, or violation of the Terms of Use.


Alchemy Technology Resource may maintain aggregate data or other non-personally identifiable information about our users, such as usage statistics, online traffic patterns, and user feedback. In addition to using this information to support the operation of the Site, Alchemy Technology Resource may disclose this information to third parties without restriction.


This website has security measures in place to protect the loss, misuse, and alteration of the information under our control. Member names, postal service addresses, and phone numbers are maintained on a secured database accessible only by ATR staff. Members may also access their own information for the purposes of verifying and updating, but they cannot view other members’ information. As with any Internet endeavor, absolute security of information transmitted through channels (communication networks, hardware, software) not directly operated or controlled by us cannot be guaranteed.


In the event we or our affiliates experience a merger, acquisition, sale, or other transaction pursuant to which this website is acquired by a third party or another affiliate, your personal identifying information may be disclosed to the third party or affiliate both before and after the transaction, for the sole purpose of facilitating and effecting that transaction. In the event a transaction is consummated, you will be notified of the transaction via email and/or through a notice on our website, and custody of your personal identifying information will be transferred subject to all the terms and restrictions in this privacy policy.


Opt-Out Policy:

Your Decision Not To Participate

You may decline to respond to a survey or opt out at any time. Anyone who prefers not to complete a given survey need not do so.

You may remove yourself from our mailing lists by selecting unsubscribe in our communications. We will process all unsubscribe requests within 10 business days of receipt and usually within 48 hours of receipt.


Use of Cookies:

How We Use Cookies and Other Technologies on Our Website

ATR uses cookies on our registration and survey forms during the time you are actively completing the forms. These cookies (which may be flash-based cookies or local shared objects) are used solely for technical purposes to allow for accurate transmission of survey information to the ATR database and to ensure that a member does not take the same survey more than once.

ATR also uses cookies on registration pages of the site to store email addresses so that the user does not have to repeatedly retype the information. For users’ convenience, this cookie is stored for subsequent sessions.

No personal identifying information is stored on any cookie nor do we retain any information from cookies on our databases.


Notification Of Changes:

How We Notify You About Changes to Our Privacy Policy

If we are going to use your personal identifying information in a manner different from that stated in our privacy policy at the time of collection, we will notify you via email. You will have a choice as to whether we use your information in this different manner; instructions for how to make that choice will be included in the email. If we make any material changes to our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our website notifying our members that there is a change and pointing them to the revised privacy page.

How to Reach Us:

How to Contact Us About Your Privacy Concerns

Questions regarding this statement should be directed to